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Drink Coolers
Brand advertising sounds like it's going to involve a sizable funding, doesn’t it? You are beginning to establish pictures of expensive TV adverts featuring celebrated Australian celebrities. Your mind must be in a twirl on calculations for advertising expenses that include extravagantly staged events. All those are extremely necessary for many brands, primarily for the big names. But, if your business is still in its start or if you are quite content with finding yourself in the small and medium business industry, there may not be any demand for your brand to work through an expensive marketing campaign.

There are alternative, less expensive strategies to go about advertising your brand to a wider market. Like that popular Volkswagen tagline goes, think small. Think beer coolers.

A beer cooler is a protective sleeve that can insulate any bottled or canned drink. It may seem small, but this apparently simple item can create huge opportunities for your product or business. Any publicity item you need to consider for your brand has to be practical and a beer cooler ranks high among the more handy (and dandy!) items, alongside writing instruments and mugs.

The beauty of a beer cooler is that it continues to be noticeable and is not ever tossed in drawers or misplaced just like pens. People can use it anywhere they go because it serves their needs. They can have a bottle of juice while in a two-hour meeting and their beverage will always be cold. They could be on the treadmill at the gym for one hour straight and their sports drink would still be cool enough to quell their thirst. They can be spending an all-nighter at their workplace to conclude a financial report and their coffee would remain hot - or beer, determined by the complication of that report.

Drink coolers can also be made depending on the color scheme of your brand or they can just display the logo of your enterprise. If you really want to seize attention, you can have a graphic designer render several design mock-ups for you. Bear in mind though not to wander too far away from your brand or company’s identity, otherwise the whole point of the marketing item will be lost on your users or expected market.

Your brand or company’s marketing drink cooler could also be available in many sizes with a slap and wrap style or a zip-up design. You can also opt to go the ordinary approach with a stubby holder, which is utilized to only hold a 375ml bottle of beer.

Offering your brand with can coolers or stubby holders is a fantastic and reasonable strategy for achieving your consumers and upholding business relationships with distributors and likely business clients. You can distribute them at company occasions, utilize them as giveaways to your goods, or use them into corporate freebies. Deceptively simple and very functional, a beer or can cooler can publicize your brand or business anytime and any place.




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